We’re honored that Lou Attal — one of France’s most recognized Notion experts — took the time to give inNotion a thorough, hands-on review.

In her video (localized dubbing and subtitles available), she connects inNotion to a multi-database Notion CRM and walks through the entire workflow: importing LinkedIn profiles, keeping contacts automatically up to date, enriching them with emails and AI-generated insights, and capturing new connections at networking events. We’re sharing the full transcript of her review below.

Chapters

00:00 Why a Notion CRM is difficult to maintain 01:07 The inNotion extension for managing your CRM 02:10 Introduction to the Notion CRM model 04:12 Connecting inNotion and linking properties 07:03 Finalizing CRM setup 08:28 Adding a contact from LinkedIn 12:42 Searching for a contact using the extension 14:01 Linking projects and opportunities to a contact 15:02 Analyzing a profile with AI 18:16 Enriching emails and phone numbers 19:44 Automatic updates and summaries 21:43 The mobile version 22:49 The special events feature 23:55 My opinion on inNotion

June 2026 Transcript of Lou Attal’s inNotion YouTube video

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The hidden cost of a CRM you can’t trust

Notion is fantastic for organizing your work, and it’s an excellent tool for building a CRM in particular. A CRM is a system for managing your relationships with clients and prospects. Notion lets you create a very flexible database structure and build customizable interfaces. In my own company, it’s the tool we use to manage our opportunities, our contact list, and to track our interactions with everyone we deal with. And if you, too, manage your client, prospect, recruitment, or networking contacts in Notion, you’ve probably noticed how hard it is to keep all of that up to date without a little help from an external integration. Without an automation to feed and update your data, copy-pasting from LinkedIn to fill in contact details is incredibly time-consuming.

And if you’ve made it that far and diligently added all the information, you end up with a database that looks clean — but in reality, after just one year, a chunk of that information is already outdated. The problem then is that within our CRM, within our contact list, we can no longer trust the data. As a result, information and opportunities can slip through the cracks, and we no longer have all the keys we need to create new ones. And I think we can all agree: that’s a real shame.

Meet inNotion: a CRM that keeps itself up to date

That’s exactly what this video is about — I’m going to introduce you to the inNotion extension, which solves these problems. inNotion lets you easily import LinkedIn profiles into your Notion CRM, keep your contact list up to date, get the most out of your networking sessions, and ultimately have a CRM that’s truly useful to you.

By the end of this video, you’ll know how to connect inNotion to your own Notion CRM, add your contacts, look up information about them, and use the advanced features such as automatic updates or saving the contacts you meet at events (I can’t wait to show you that one during the demo!).

Choosing a plan: it’s all about data volume

I’ll be using a Startup plan, which you can try free for 30 days with the code shown on screen — or that you’ll find in the description, along with the link to download the extension. As you’ll see on their website, there are several plans that let you manage more or fewer contacts, databases, and credits for the advanced features. Your choice of plan and package will mostly come down to the volume of data you push through your CRM. You can see on their site that they offer plan comparisons, and what changes most from one plan to the next is really the amount of data.

A look under the hood: the CRM we’re starting with

Let’s move on to a demo of the extension — but just before that, here’s the CRM database I’m going to connect to inNotion, so you can see exactly what we’re starting from. This is the home page of the CRM I’ll be using throughout this video. It’s my own CRM template, and I’m going to connect it to inNotion. What makes it special — and what makes it a fairly powerful CRM — is that it contains several databases that let you track, all at once, the companies in your network, the contacts within them, the related projects, and the interactions and meetings you’ve had with those companies or contacts.

If I go into the pages, each one contains its own databases. For example, when I open a company like ACME Inc., I’ll find various pieces of information about the company itself, but also a Contacts tab listing the company’s contacts. In this case, we have Philippe Dupont, the CEO of ACME Inc., for whom I haven’t filled in an email or phone number on his contact card. If I open it, I’ll find the email and phone fields — the contact details — but also a bio space to add a few notes about the person, plus a comments-and-news space I can fill in. That’s the basic structure, and from there I can connect projects — for example, a Notion workspace development project, which I’ll mark as “quote sent,” because I know I’ll need to take action on it. Then there are the interactions and meetings; with ACME Inc., for instance, we had a discovery call. Obviously this is a fictional project, so there’s no content inside, but the idea is to have these different pages that let us follow up with companies and know where we stand — whether there are projects under discussion or in progress. It’s a fairly quick tour, but you’ll see we’ll go into more detail once inNotion is connected. The key thing to keep in mind is that there are several databases, and all of this feeds into a great dashboard on the home page.

Connecting inNotion to your CRM

Now we want to connect the inNotion Chrome extension so we can fill in these databases, because that’s where it becomes useful. As you can see, my CRM is a demo and there isn’t much information in it, so we’re going to fix that. The first step, once you’ve downloaded the extension from the Chrome Web Store (again, all the links you need are in the description), is to open it — and it happens in your extensions. I’m on Chrome here, and I’ve pinned the inNotion extension. When I open it, it offers to connect my CRM or to create one from the free CRM collection they already provide — so if you don’t have a Notion CRM yet, you can grab one there too. In my case, I already have a CRM, so I’ll click here, and I’ll simply set up a public connection, which lets us grant access to this database. I’ve already granted permissions; if you haven’t yet, you’ll see a menu like this one, which prompts you to choose the right Notion workspace. By clicking “Select pages,” you’ll be able to connect pages from your workspace, either by searching manually or by using this search bar. Once you’ve found it, you click your CRM and grant inNotion access.

Once that’s done, your databases appear here. In this case, the first thing I need to do is select the People database — “Contacts” in my setup — which is this one right here. Now inNotion will automatically find and match the properties of my Notion database with the fields it fills in. I’ll do a quick review of all that — in particular the LinkedIn profile link, which in my case is the property simply called “lien.” The email is there. For the company, I can link to relations toward other databases; in my case specifically, when I’m in my Contacts database, the company is a relation-type property, which lets me select from the entries in the other database. So I can search for “company” here — and one extra little step on the company database itself: is there a property to store the LinkedIn company page link? I have a link property called “site web,” which works perfectly. For the rest, I scroll down through the list of options and check that everything is properly connected. I won’t map every single field for this demo, but you absolutely can add as many as you need, so that they fill in automatically during imports and updates too.

Finishing the setup in a few clicks

Once that’s done, you can click “Next” at the bottom to move to the next step. This is really the finishing stage: you’ll be able to name your CRM configuration within inNotion. I’ll call mine “CRM principal,” for example. If I want, I can give it an icon — personally, I’m going to give it sunglasses. There we go. You can choose whether or not to enable automatic updating of your contacts. I find it really useful and very powerful — we touched on it in the intro — so I’ll leave that option checked. I’m almost done. I’ll pick a CRM type, because yes, inNotion lets you manage several CRMs, so this lets you categorize them. I use this CRM for sales. The number of CRMs you can connect to inNotion depends on your plan; with the Startup plan, I can connect up to three, which seems more than enough to me. And below that, I can give it some information about my company, and I’ll provide my website link so it can generate a piece of text that (as you’ll see a bit later) is very handy for the features that follow. So inNotion went to my site, found out what we do, and identified the products and services we offer. There — all the essential information has been pulled in. I save my settings, and this is where it starts to get interesting, because now we can import LinkedIn profiles. The setup was quick, it didn’t take long, and now we can get into the heart of it.

By the way, if you’d like to use the same CRM structure I’m showing you, we’ll put the link in the description too in case you want to buy it — and otherwise there’s also a free version that’s much more simplified but that still has a Contacts database and a Companies database. What I’m showing you here, with this CRM configuration and the property mapping, will let you connect the two in any case.

Importing LinkedIn profiles in one click

We have two ways to add contacts from LinkedIn and import them into our Notion CRM. Either I go straight to the LinkedIn page of someone I’ve met — or who maybe sent me a request to join my network — and I add them with inNotion. There are two options: either you click the “Add to Notion” button at the top of the contact’s banner, or you open the extension and it offers a button to import the profile you’re currently on. Here, inNotion is importing the profile in question, and we’ll see the result. So it’s gathering all the information from the LinkedIn profile.

On your first contact import, inNotion offers to customize the view. So these are your properties filled in within Notion, appearing here and synced live with the extension. I’ll customize the display, because I find it really valuable to be able to show only what I need. In my case, I know my template has several properties — like buttons or relations — that aren’t necessarily useful all the time. So what I’ll do is drag and drop them down to “Toggle to display.” In short, you hide them, and there’ll be a button to reveal the properties you’ve hidden. You can also arrange them in whatever order you like. I’ve chosen to show my interactions and my projects because, as you’ll see, if there are any linked entries, they’ll show up in inNotion too. Everything you do in Notion is visible in inNotion, and vice versa.

Private notes and reminders, just for you

Here we have Ivan Zhao’s profile, the founder and CEO of Notion, and the various fields — I can see them here — have indeed been filled in for me. The interactions and projects show up, but there aren’t any yet, so we don’t see them. Before we move into Notion and I show you exactly what it looks like, you should know that this little note icon in inNotion lets you find your notes, which by default are a summary of the person’s profile — and you can also create reminders to help you reconnect with someone or remember something specific. This section lives only in inNotion, and it’s tied to your own account, so it really is personal content that you can put here and that won’t be shared with the other members of your Notion workspace.

Edits that sync both ways, in real time

Here, for example, the job title found on LinkedIn is “Founder,” because that’s what he put on his LinkedIn. If I want to translate it into French, I’ll change it to “Fondateur,” and it updates in real time in Notion — and that’s great! Let me show you: we’ll close the extension for a second, and I’ll go into my contacts, and you’ll see that Ivan is right there, with “Fondateur” correctly updated in Notion. And if I open him, I’ll even find inside the Notion page the same summary that was in the personal notes.

Company pages built automatically

What I really appreciate is that the page’s icon and banner are the person’s LinkedIn profile photo and banner — and it automatically created a Notion company page, since it wasn’t already in my CRM, and it automatically filled in the LinkedIn company logo in Notion. So now Notion has its company page. The LinkedIn company page is assigned as the website, and I find that super practical and very, very easy to set up.

Can’t find a profile? Search from inside inNotion

Now, if I wanted to add people but I’m not necessarily on their specific LinkedIn profile, there’s also the option to search LinkedIn directly from the inNotion extension. Let’s look up Akshay Kothari, one of Notion’s co-founders. So I’ll simply type his name into the inNotion extension’s search field, click the search icon, and it finds him — he’s first in the list of results — and again, I click to import him. The import is underway, and you’ll see he’ll appear in the list of people at the company Notion: it detects that Notion is already an existing company, so we won’t need to recreate a company card every time. There we go — now I have two of Notion’s three founders in my CRM, complete with their Notion “face,” so that’s really nice!

I’ll also point out that if you want to add properties to your Notion CRM because you’d like to include more detail, that’s entirely possible — it won’t break the connections with Notion. So once you have your CRM, feel free to keep using the databases and modifying them as you wish. Just be careful, if some of them are connected to inNotion, not to delete those fields — or to delete them on both sides, in Notion and in inNotion.

Linking contacts to live opportunities

Same thing here: after importing Akshay’s profile, inNotion created the profile summary. And if there were an opportunity or a project linked to him — if I create one here in my Notion CRM — Akshay would be my point of contact for that project. I can fill in all the opportunity data: amount, description, and so on. After that, it’s all my opportunity-management side, and Akshay is now linked to an opportunity. If I refresh his page, it’ll appear in inNotion too. And this also lets me — given that I have an advanced CRM with plenty of databases — easily see, when I’m on Akshay’s profile, the project in question; and even if I click on it, I’ll find all the properties of that opportunity as well. And that’s incredibly powerful! And all of this, once again, is a sync happening from Notion to inNotion.

AI insights that do your homework

Now I’ve added a few more people to my CRM so I can show you some demos of the advanced features, because inNotion isn’t just about importing LinkedIn contacts into Notion — there are plenty of other interesting features we need to look at together.

Let’s say there are people we’d like to get in touch with, and maybe find some talking points to reach out to them or learn a bit more about them. Among the people in our CRM, I can go to their profile page to dig up exactly that kind of information. You’ll click the little “Information” button to the right of the person’s name, and that opens a “LinkedIn insights” page, where you can generate analyses. There are quite a few preconfigured prompts: maybe you want to get in touch with the person and need a few topics to start the conversation — that will draw on their recent activity and interests from their LinkedIn profile. You can also (there are so many!) learn more about the state of their company, and honestly there are a lot, a lot of prompts here.

You can select several at once, so I’ll pick three and run the analysis on Ivan’s profile. What inNotion does here is a full AI-powered search based on your request, drawing on the information available on LinkedIn. It’s quite fast and incredibly powerful! So we can see, for example, regarding Notion’s growth, the official figures and Ivan’s previous roles — an impressive trajectory: Notion has accelerated its growth for seven consecutive quarters, with AI now representing 60% of revenue (3x year over year), and the company is cash-flow positive. All of this is information he shared in recent posts or reposted from his co-founders. As someone who follows Notion news closely, I can confirm that this really is the latest. The Notion team is actively recruiting in automation workflows, AI, and so on. Ivan is seen as a visionary leader, a generous mentor… Very nice! It’s true that he has that quality — he’s a very inspiring person. Ivan is extremely active: 10 posts between March and May, with high engagement. Yes, it’s true he has a big following.

So all of this lets me really learn more about the person and their company, and do my homework. It also depends on my goals and on who I’m researching, but it saves me a lot of analysis time. On top of that, back on his Notion card, I can add this to the inNotion page, and so these prompts revealed all this information and automatically filled in Ivan’s Notion page. And I think that’s really nice! Eventually, I’ll be able to use Notion’s AI — with the assistant here — to ask questions about my contacts whenever I need to. You can absolutely combine inNotion’s features with those available directly inside Notion itself.

Emails and phone numbers in seconds

There’s another very interesting feature: “Find email,” to find your contacts’ email addresses. I have a certain number of base inNotion credits that let me look up a person’s email. When I click it, it runs the search, and we can see it found Ivan Zhao’s email address in just a few seconds and updated it inside the card. You can also look up phone numbers with inNotion: inNotion uses the Lusha service. So either you use the email credits that come standard with your subscription — and once you’ve spent them, you can buy more — or you can use the Lusha API, which lets you use the feature to enrich the phone number in your contacts’ cards. With a free Lusha account, you get 40 free credits per month, and I think that’s more than enough if you don’t want yet another subscription in your stack. For me, the free version’s volume will completely do the job.

Automatic updates that keep your network fresh

Finally, among the other features I wanted to mention that strike me as important: when you open the menu, you’ll find the inNotion settings, and in particular, under the “Auto update” option, you’ll be able to configure how often the LinkedIn data for the profiles in your CRM refreshes. This lets you keep your data up to date, and if tomorrow Ivan changes roles or is no longer at Notion (which won’t happen, but just in case!), that change flows automatically onto the profile. This feature that refreshes profiles automatically — in my case, with the Startup plan — has a maximum refresh frequency of 3 months, and it’s really, really powerful; I think that’s the ideal interval for this refresh.

Email digests so you never miss a move

Also in the preferences tab, there are several really useful settings, but above all you have the option of email recaps (“Email digests”), which generate an automatic periodic summary of both the new people you’ve added to the CRM and which contacts have been updated. It’s great, because it keeps you informed — but above all it makes you truly aware of the changes that have been made in terms of job changes. So if you see that someone has changed roles, maybe a promotion or a move to a different company, that can be a decisive moment to send them a message to congratulate them and reconnect, generating new opportunities. This recap helps you stay properly up to date. You can choose a weekly or monthly rhythm, or simply turn it off if you don’t want to receive any. Personally, I find monthly suits me well, and I tick “Skip if no updates” so I don’t get an email if there haven’t been any updates — that way I simply know what’s been refreshed in my CRM at a frequency that works for me.

inNotion on mobile: install it like an app

Everything I’ve shown you so far is what’s available in the extension on your Chrome browser, but you should also know there’s a mobile version as a web app (a “Progressive Web App,” or PWA) — meaning it’s not an app you download from the App Store, but you’ll be able to use it as if it were. You can also open your browser on mobile and use inNotion, but it’s infinitely cleaner and better integrated into your workflow to have it right on your phone’s app home screen. You’ll find the experience much more convenient than in the browser. To add inNotion as a web app on iPhone, when you’re on the site www.innotion.app in Safari, tap the “Share” button, scroll down a little, then tap “Add to Home Screen” — that lets you add inNotion as if it were an app on your phone. You can then open it and configure everything you need right in the app. And on Android, you have the option to import a profile directly from the LinkedIn app into your Notion CRM using Android’s share feature.

Turn networking events into captured opportunities

And, to finish, there’s a special feature for events and networking. When you attend an event, you might scan LinkedIn QR codes or add people — and inNotion lets you automate all of that! It imports your contact, categorizes them, and sets reminders. That reminder comes pre-filled with context so you don’t forget to send the follow-up message when you get back from the event, and so you can very easily send a LinkedIn connection invitation that’s pre-filled live, again with the context, so you stay in the flow of the conversation. In the moment, it lets you connect with the person for real in conversation while, on the side, connecting on LinkedIn — making sure that afterward you’ll properly reconnect and revive the opportunity in question. Love it! In my case, as I’m filming this video, I’m giving a talk at Swellow Days next week, and I know it’ll be a full day of networking. I’m going to meet loads of people, so as you can see, I’ve configured my automation — and that way, when the day comes and I’m in a real-world situation, it’ll all work smoothly and I’ll finally be able to hold on to those opportunities I lose every single time! It was getting unbearable!

My honest verdict

Now that we’ve gone through all of inNotion’s features, I’ll give you my take on it — and for me, honestly, it’s been a very pleasant surprise. In the past, I’ve used extensions that let you import LinkedIn contacts into my Notion CRM, and I found them very handy, but the connections with my Notion properties clearly weren’t on inNotion’s level. As I was able to show you, the connection with my CRM — which has several databases — was flawless. I found it remarkably easy to set up, whereas with other integrations, properties like relations aren’t handled at all. And since I use a lot of structures like that, I was always stuck, so I really appreciated this, because it lets me use a structurally complex Notion CRM with zero friction.

I think that’s a point that will also appeal to people with fairly advanced Notion setups. The features are very interesting, they integrate well with Notion, and I find it really smart to have this automatic profile-update system so you can keep your network current — because that’s truly something I personally struggle to stay on top of. As your professional network grows, people move roles or even companies entirely, and that’s the kind of thing I never used to update in my CRM, which is starting to get crowded — and I don’t think anyone has the time to do that manually.

I’ll also give a special mention to the events feature: when I give talks or attend trade shows, I know I meet a lot of people. We add each other on LinkedIn, but very often they’re people I lose track of, even though they’re all commercial opportunities. It’s really hard to seize the opportunities you discuss in person, because in the moment you’re focused on the conversation — and this gives you that little “okay, come back to this later, know who to contact and about what” mechanism, and honestly, I really appreciated that.

When Jérôme from inNotion presented the solution to me with a demo, I was truly impressed, and it convinced me to do this collaboration with them so I could show it to you — because I’m certain there are a lot of people using a Notion CRM who could really get more value out of it with an extension like this. For me personally, it addresses real problems and needs I have as an advanced user who wants to move into the automation-and-integration phase: being able to import and update data more easily. If that’s your profile, this is an extension you’ll like!

Over to you

If you try inNotion, let us know what you thought and how you use it day to day — and I hope you’ll like inNotion as much as I did, and that it helps you as much as it helps me every day.

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